Lake Maggiore (Piedmont/Lombardy, Italy)

Since December 2006, Maggioni Tourist Marketing has represented Lake Maggiore and its surrounding mountains as a major tourist destination for the international market.

Sales Manuals:

Conception and creation of sales guides in German, French and English:
German version 2007/2008/2009/2010/2011
English version 2008/2009/2010/2011
French version 2008/2009

Sales Guide Der Lago Maggiore und seine Berge as e-Book

Press Work:

Press release development and delivery on a monthly basis

Press Releases 2010

Press Releases 2009

Website Creation:

Conception and delivery of the official destination websites for the German and French speaking markets

www.derlagomaggiore.de
www.lelacmajeur.com

International Exhibitions /Trade Shows:

Direct participation and organisation of the attendance by the Lake Maggiore representatives at their respective stands at the following events:
Germany: ITB (Berlin), CMT (Stuttgart), Reisemesse (Cologne), Tour Natur (Düsseldorf), AMBIENTE (Frankfurt), RDA (Cologne)
France: MAP (Paris), MAP Pro (Paris), MAHANA (Lyon)
United Kingdom: WTM (London)
Sweden: TUR (Göteborg)
Denmark: FERIE FOR ALLE (Herning)
Japan: JATA (Tokyo)

Workshops and Events:

Representative service at and / or organisation of the following workshops and events:
Roadshow FTI (Frankfurt/Stuttgart/Munich 2008)
German Roadshow Regione Piemonte (Frankfurt, Munich, Hamburg 2008)
Swedish Workshop Regione Piemonte (Stockholm 2008)
Scandinavian Roadshow Regione Piemonte (Helsinki, Oslo, Copenhagen 2009)
Concert/Event “Teatro Regio in Japan” (Tokyo, 2009)
EVAET event, Stockholm, Sweden (2009) 

Press Conferences:

Organisation and chairing of the following press conferences:
ITB Trade Show, Berlin 7 March 2006
Press Workshop by the Reisemesse, Cologne 2 December 2006
CTM Tourism Exhibition, Stuttgart 15 January 2007
“Researching Destination Management, Policy and Planning”- conference held in Riga, Latvia on 24/25 September 2007
Press Breakfast, Paris, France 12 October 2009

Educational and Fam Trips:

Organisation and direct management of the following educational trips:
Culture, Nature and Gastronomy, May 2007
Trekking in the Lake Maggiore Alps, September 2007