Lake Maggiore – Federalberghi

Since 2017 the agency represents the Italian tourist destination “Lake Maggiore and surrounding Mountains” on the international markets, as part of the promotional project of the local hotel association Federalberghi VCO
Press Office
Development and delivery of press releases in German language on a monthly base
International Tourist Exhibitions / Workshops
Tourist destination representation services at the the following events:
Europe
Germany: ITB (Berlin), France: MAP (Paris), Great Britain: WTM (London)
Asia
Japan: JATA (Tokyo), Singapore: ITB Asia, China: ITB China (Shanghai, Guangzhou, Hong Kong), Korea: workshop ENIT (Seoul),
USA
California: ETOA workshop (Los Angeles)
Press Trips
Organisation and direct management of the following press trips for German journalists:
Press Trip “Fascinating Lake Maggiore” – 15-19 June 2018
Fam trip “Lake Maggiore and its beautiful sorrounding”, 5-9 July 2018
Press Trip “Turin and Lake Maggiore – two Piedmont highlights” 7-11 September 2018
Press Trip “Lake Maggiore, lake d’Orta, Ossola Valleys and Val Sesia” – 15-19 June2019
Press Trip “Stones, Flowers and Lakes” – 20-24 July 2019
Promotional Brochure
Design, editing and printing of a destinationimage brochure. Download link
Comarketing
Print and webcampaign in cooperation with the German tour operator Hafermann Reisen