Lake Maggiore

Lake Maggiore


Since 2006 the agency represents the Italian tourist destination Lake Maggiore for international markets.

Sales Manuals

Conception and creation of sales guides in German, French and English:
German version since 2007
English version since 2008
French version since 2008

Sales manual Lake Maggiore German pdf version DE 2016-2017
Sales manual Lake Maggiore English pdf version UK 2016-2017

Press Office

Development and delivery of press releases on a monthly base

Press Review


Conception and delivery of the official destination websites for the German and French speaking markets until 2015:

International Tourist Exhibitions / Fairs

Organisation and direct participation at the following events :
Germany: ITB (Berlino), CMT (Stoccarda), Reisemesse (Cologne), Tour Natur (Düsseldorf), AMBIENTE (Frankfurt), RDA (Cologne)
France: MAP (Paris), MAP Pro (Paris), MAHANA (Lyon), Tourissimo (Strasbourg)
United Kingdom: WTM, Destinations (London)
Sweden: TUR (Göteborg)
Denmark: FERIE FOR ALLE (Herning)
Finland: MATKA (Helsinki)
Japan: JATA (Tokyo)

Workshops and Events

Representative service at and / or organisation of the following workshops and events:
Roadshow FTI (Frankfurt/Stuttgart/Munich 2008)
German Roadshow Regione Piemonte (Frankfurt, Munich, Hamburg 2008)
Swedish Workshop Regione Piemonte (Stockholm 2008)
Scandinavian Roadshow Regione Piemonte (Helsinki, Oslo, Copenhagen 2009)
Concert/Event “Teatro Regio in Japan” (Tokyo, 2009)
EVAET event, Stockholm, Sweden (2009)
Casa Azzurri 2006, organisation of four press conferences on Lake Maggiore, World Football Cup, Duisburg, Germany 2006

Press Conferences

Organisation and chairing of the following press conferences:
ITB Trade Show, Berlin 7 March 2006
Press Workshop by the Reisemesse, Cologne 2 December 2006
CTM Tourism Exhibition, Stuttgart 15 January 2007
“Researching Destination Management, Policy and Planning”- conference held in Riga, Latvia on 24/25 September 2007
Press Breakfast, Paris, France 12 October 2009
Organisation and management of the press conference: “Lago Maggiore: a new partner for the MICE trade sector”. IMEX trade exhibition, Frankfurt, Germany 2005

Press Trips

Organisation and direct management of the following press trips for German journalists:
Fam trip “Lake Maggiore and its beautiful sorrounding”, 5-9 July 2018
Press trip “Lake Maggiore and its beautiful sorrounding”, 15-19 Jujne 2018
Trekking in the Lake Maggiore Alps, September 2007
Culture, Nature and Gastronomy, May 2007

Advertising Campaigns

Advertising campaign on the German magazine Alpin for the inter-regional project “Vado alla fonte e trovo la natura” (November 2005)